Transformers. There's maybe no more iconic toy, especially if you're a child of the 80s and 90s. And while the memories of making them shapeshift are indelible, the process of actually building one from scratch is far more involved (or exactly as involved, if you spent your entire childhood dreaming of this) as you'd imagine.

We were fortunate enough to get a peek behind the curtain of where everyone from Optimus Prime to Megatron is dreamed up, designed, and brought to life.

So how are Transformers conceived? A lot like many humans, it seems: with some rough play and an exchange of body parts. At least, that's how Transformers Senior Design Director Josh Lamb and Product Designer Lenny Panzica did it, as we sat down with them in a workshop at Transformers HQ just outside Providence, Rhode Island, and started tearing apart old Zoids and…

http://collider.com/iron-man-3-behind-scenes-footage/

The new look at Cavill from Man of Steel comes via Yahoo!.  Click the image for hi-res:

Here’s the official synopsis for Man of Steel:

In the pantheon of superheroes, Superman is the most recognized and revered character of all time. Clark Kent/Kal-El (Cavill) is a young twentysomething journalist who feels alienated by powers beyond anyone’s imagination. Transported to Earth years ago from Krypton, an advanced alien planet, Clark struggles with the ultimate question – Why am I here? Shaped by the values of his adoptive parents Martha (Lane) and Jonathan Kent (Costner), Clark soon discovers that having super abilities means making very difficult…

Films with an IMAX release usually get a separate IMAX poster, and Iron Man 3 is no exception.  IMAX has released a new poster for the upcoming superhero movie, and it’s like the recent U.S. posterexcept with way more stuff.  I understand that IMAX is bigger, but that doesn’t necessarily make the picture more crowded.  They’ve crammed multiple posters together, and the result is less than aesthetically pleasing.

Hit the jump to check out the poster and judge for yourself.  The film stars Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall and Ben Kingsley.  Iron Man 3 opens in 3D on May 3rd.

click on the poster for high-res…